February 2021

This free cheat sheet can assist your team in effectively transitioning from Universal Analytics to GA4. It contains: A free Strategic Level to-do list – what do you need to consider before starting? A sheet to plan out your transition from Category, Action, Label to Parameters and Values. Proven GA3 naming conventions. Recommended GA4 Events and naming conventions. Additional points worth considering and tips. Let us know your feedback and changes...

Read More