Author: Admin

This free cheat sheet can assist your team in effectively transitioning from Universal Analytics to GA4. It contains: A free Strategic Level to-do list – what do you need to consider before starting? A sheet to plan out your transition from Category, Action, Label to Parameters and Values. Proven GA3 naming conventions. Recommended GA4 Events and naming conventions. Additional points worth considering and tips. Let us know your feedback and changes...

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We were privileged to grace the pages of NZ Marketing this month in The Agency Issue 2019. - Often, we’ll train clients and agencies to the extent that they no longer need us and that’s OK – we did our part. - What gave you the idea to start Absolute Analytics? McKenzie: I’ve worked on the agency side both in the UK and here, working in a range...

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Google Analytics Monitoring and Maintenance

At Absolute Analytics we work with many different agencies, web developers and clients with multiple sites to manage in various countries. We work on everything from complex integrations and data analysis to simple dashboards - there are only two things that are always the same:   The work relies on clean data and good tracking.   The tracking always breaks.     This is often due to changes on the website and lack...

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Franchise-Digital-Marketing-Trendz-2017

1. Truly Data Driven Marketing   Despite the huge opportunity for franchises, some organisations are not building their data and analytics capabilities fast enough. According to the Econsultancy Intelligence Briefing 2017, this is not through no act of trying, but the hard realities that follow digital transformation. Investment in marketing analytics will be raised by nearly half (49%) of the companies they interview and at least maintained...

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1. Buddy System Metrics need buddies for better context. By paring metrics together that keeps the reader in check and guides their decision making, preventing dashboard blindness. For example, optimising for clicks or sessions – this is fun and easy, the more you spend on your marketing the more that dial points to success, high fives all round let’s go home. If you place a sanity...

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your-fired

How to fire your digital marketing agency - the right way. You’re thinking about or are determined to change your digital marketing agency – what should you be aware of before making the cut and how is the best way to do it? Hiring and firing is part of the business and sometimes it is just better to get some fresh insight on your account. I have...

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