We were privileged to grace the pages of NZ Marketing this month in The Agency Issue 2019. - Often, we’ll train clients and agencies to the extent that they no longer need us and that’s OK – we did our part. - What gave you the idea to start Absolute Analytics? McKenzie: I’ve worked on the agency side both in the UK and here, working in a range...
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Google Analytics Language Report Spam Language Spam is a pain because it’s often hard to detect. Google Analytics Language Report Spam is easy to remove. Spammers keep finding new ways to screw up our reports so we must find new ways to keep our data clean – spam traffic messes with metrics like Sessions, Time on Site and Bounce Rate (often at 100% or 0%). We...
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1. Buddy System Metrics need buddies for better context. By paring metrics together that keeps the reader in check and guides their decision making, preventing dashboard blindness. For example, optimising for clicks or sessions – this is fun and easy, the more you spend on your marketing the more that dial points to success, high fives all round let’s go home. If you place a sanity...
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How to fire your digital marketing agency - the right way. You’re thinking about or are determined to change your digital marketing agency – what should you be aware of before making the cut and how is the best way to do it? Hiring and firing is part of the business and sometimes it is just better to get some fresh insight on your account. I have...
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