What is hotjar?
Hotjar, is an analysis and feedback platform which can be easily integrated across various popular CMS platforms such as WordPress, Shopify, Squarespace, Weebly, and HubSpot, among others. Hotjar provides analysis and feedback tools. Analysis tools can be used to observe user behavior and enhance the insights gathering process whereas feedback tools can be used to understand a user’s perspective related to specific topics. The power of feedback tools, which include Polls, Surveys and Incoming Feedback can empower business leaders to involve viewers in understanding their perspective related to specific issues. Tools such as Heatmaps, Conversion Funnels, Form Analytics, and Visitor Recording offer a convenient user interface to visually analyze user behavior.