What is hotjar?

Hotjar, is an analysis and feedback platform which can be easily integrated across various popular CMS platforms such as WordPress, Shopify, Squarespace, Weebly, and HubSpot, among others. Hotjar provides analysis and feedback tools. Analysis tools can be used to observe user behavior and enhance the insights gathering process whereas feedback tools can be used to understand a user’s perspective related to specific topics. The power of feedback tools, which include Polls, Surveys and Incoming Feedback can empower business leaders to involve viewers in understanding their perspective related to specific issues. Tools such as Heatmaps, Conversion Funnels, Form Analytics, and Visitor Recording offer a convenient user interface to visually analyze user behavior.


A powerful tool offered by hotjar in the heatmap. Heatmaps trace user’s activity with reference to clicks, click movement, and scrolling. For instance, you can use Hotjar to understand what intrigues your viewers when they land on your website.

Visitor Recording

Learn about your user’s behaviour by analysing real video recordings. Sometimes, a user tends to spend too much time on a website, and we are unable to determine what captured the user’s interest which can be overcome by tracking the user’s clicks, taps and mouse movement. Additionally, the ability to replay sessions & tag and filter recordings makes Hotjar even more beneficial.

Below is a quick rundown of all the other tools being offered by Hotjar.


  • Conversion funnels: You can point out exactly where your users drop off along the sales funnels.
  • Form analysis: It shows you how viewers interact with custom forms. This can help mitigate failed completions.
  • Feedback polls: It allows you to ask viewers directly what options they prefer.
  • Incoming feedback: It allows viewers to actually tell what they love, hate or feel about the website/app.
  • Surveys: It helps reach out to users to enquire about their opinions using feedback forms.
  • Recruit testers: It allows to select participants who can participate to test on your site.


Excited to learn about what Hotjar has to offer and want to bring it into your organisation? We specialise in Hotjar setup and providing group and in-house training. Ensuring that you are equipped with fundamental knowledge before digging into Hotjar will help you generate insights as well as enhance web and content design more effectively.

Although installation of Hotjar is easy, you may need help with CSS configuration and expert assistance to ensure that you are utilising Hotjar at its full potential.

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