Franchisors Tag

Franchise-Digital-Marketing-Trendz-2017

1. Truly Data Driven Marketing   Despite the huge opportunity for franchises, some organisations are not building their data and analytics capabilities fast enough. According to the Econsultancy Intelligence Briefing 2017, this is not through no act of trying, but the hard realities that follow digital transformation. Investment in marketing analytics will be raised by nearly half (49%) of the companies they interview and at least maintained...

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