Web Analytics Tag

This free cheat sheet can assist your team in effectively transitioning from Universal Analytics to GA4. It contains: A free Strategic Level to-do list – what do you need to consider before starting? A sheet to plan out your transition from Category, Action, Label to Parameters and Values. Proven GA3 naming conventions. Recommended GA4 Events and naming conventions. Additional points worth considering and tips. Let us know your feedback and changes...

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Google Analytics Monitoring and Maintenance

At Absolute Analytics we work with many different agencies, web developers and clients with multiple sites to manage in various countries. We work on everything from complex integrations and data analysis to simple dashboards - there are only two things that are always the same:   The work relies on clean data and good tracking.   The tracking always breaks.     This is often due to changes on the website and lack...

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1. Buddy System Metrics need buddies for better context. By paring metrics together that keeps the reader in check and guides their decision making, preventing dashboard blindness. For example, optimising for clicks or sessions – this is fun and easy, the more you spend on your marketing the more that dial points to success, high fives all round let’s go home. If you place a sanity...

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