Web analytics consulting focus completely on ensuring you have the best possible decision-making at your fingertips. You can be completely sure that our advice and consultation is impartial as we categorically do not offer any kind of actual marketing. After all, you wouldn’t ask your hairdresser if you need a haircut. Why would you ask your agency if you need more marketing?
The goal of web analytics consulting is to bring clarity and direction to your analytics, further support implementation and use the time to identify opportunities in all areas of your marketing. We’ll give you impartial advice, training, customised reporting and dashboarding to help you answer the important questions that drive your marketing and the performance of your website and various digital assets across your franchise. Think of our team as your own virtual digital marketing assistants, except with regular onsite meetings.
Based on the key performance indicators that matter to you and your franchise. An experienced analyst will create automated clear and effective reporting for each level of your company. Whether you need more data for tactical decision-making or simple and clear automated dashboards that let you know whether your strategies are on track to hit their targets. Understand just the information you need when you need it. We can build you the perfect strategic or tactical dashboard for your needs, using the right tool to suit your budget and requirements. Pulling in the right data from multiple sources if required.
Conversion Rate Maximisation and User Experience
Ensure that your site is always improving and growing in line with your target market. Gone are the days where you should replace your site every couple of years, this expensive, damaging and a last resort. With today’s tools, a cycle of constant testing and site improvement for conversion rate maximisation is affordable, effective and exciting. Let your data make the optimal design decisions for your website or websites across your franchise.
Customer Research and Segmentation
Know your customers from unique users to group personas. Build rich personas to understand your user based on their site behaviour and demographics to ensure you are delighting them at every click.
CRM Integration and Across Device User Tracking
The difference between advertising and information is how relevant the message is. Stop spamming and start talking. As part of a wider network, your franchise has a big opportunity to make the most of its data. By pulling all your measured client touchpoints into one place you can build a much richer picture of your customer’s unmet needs.
Benchmarking and Target Setting
Ensure you, your franchisee’s and your suppliers are on-track for agreed and understood key performance indicators. With strategy sessions and training you can ensure that your marketing is on track to meet your companies business objectives.
Data Fusion and Storage
More and connected data means more valuable insights. As part of a wider network, your franchise has a big opportunity to make the most of its data. If you need big data storage or your marketing tools to talk to each other, chances are we have had the same issues and we can help you find the right solution.
Traffic Optimization and Attribution Modelling
Maximize your sales funnel across traffic mediums and sources. Whether you’re unsure if AdWords or SEO are the right choices for your business or you are looking to drive traffic to your site through programmatic, mobile, social or email we can help you find the right promotional mix for maximum profit and market share. With a solid strategy across your franchise, you can be sure that your marketing efforts and touchpoints a building on each other rather cannibalising each other and wasting money.
We’re happy to talk openly about the right tools for your needs. Most of the tools we use are not a secret. It’s the knowledge, skill and experience of the person behind those tools that count. Anyone can pick up a saw but that does not make a carpenter. The same is true of most web analytics tools. It’s knowing what is the right tool for the right job and then knowing how those tools work best, if at all, together.
Please do contact us and start winning online. Ask us about our discount for franchisors.
To learn more check out our most recent post below on 4 Key Challenges and Opportunities for Franchisors Online.